Stories told through films & stills, shaped by the place itself

Method

  • Films

    Films move in one of two directions; Headline films add atmosphere and intrigue - a cinematic opening note that headlines a website. It is designed to evoke mystique, in turn it increases retention and invites the viewer to explore further.

    The brand film goes deeper, offering a slower, more immersive view into the full experience. They are shaped by place, paced by feeling, and thoughtfully structured to lead viewers into seeing themselves there, how their stay may look, and how it may feel.

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  • Stills

    Stills are your anchor. They hold the tone long after the film ends. More than documentation, they’re composed to feel lived-in, textured, atmospheric, and real. These are not sterile room shots or brochure angles, but frames that reflect light, detail, and presence. Used across websites, press, and social, they give dimension to a property’s visual identity, and help future guests imagine how it might feel to be there - not just what they’ll see.

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  • Socials

    Your first impression. Short-form content that draws attention without diluting the tone. These cuts are designed to carry eyes toward the deeper work: the films, the stills, the story. Crafted with the same rhythm and restraint, they don’t chase trends - they extend the brand. Used across Instagram, TikTok, and stories, they build awareness while preserving atmosphere. Their purpose isn’t to explain, but to spark - to make people stop, and then step further in.

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Discovery & Intention

Concept development - This stage is for uncovering the tone of the space, the intention behind it, and how it's meant to feel. It serves as a reference for logistics. It includes creative direction, scheduling, and pre-production - all shaped through strategic conversation and careful preparation. A comprehensive and essential foundation built to ensure the work lands with purpose.

Shoot

2–5 days on property - filming the flow and feel of the space. Some scenes are shaped, others are found - every frame is guided by how the atmosphere feels. This is not an overproduced set - it’s a focused, intentional reflection of your identity. I capture the atmosphere honestly, with precision, and intention to craft the tone you want to share.

Post Production

It takes shape - Films are structured and coordinated to carry the right rhythm and feeling, with rich sound as an anchor to immerse viewers. Stills are refined for consistency, texture, and tone. Social cuts are built from the same & social specific footage, crafted to feel like extensions of the films. Every piece is shaped to reflect your property with clarity, emotion, and cohesion.

Delivery

Media is delivered in a clean, structured package. You receive versions for web, press and social - optimized and ready for the world. A short debrief call will ensure everything lands as intended, and that you are fully equipped to move forwards.

FAQs

  • The needs, goals and intentions of all clients vary - requiring all packages to be custom built based off of our discovery call. A typical value based project includes a film, stills library & social cuts.

  • Yes - Based in Canada but work globally. Recently collaborations in East Africa and the Atlantic coast.

  • Timelines vary based on needs, seasons and availability. Pre production averages about 3 weeks, a week for travel and filming, and a 3-4 week post production window. Preferred notice is prior to film days is 4+ weeks.

  • Deliverables have full brand usage. Web, social, press, and paid advertising are all included in the price for 3 years from delivery.

  • Because you're here. This exact strategy - the one you’re reading, watching, and feeling right now - is what I bring to iconic properties. If you’re still exploring, the work is already doing its job.