A considered approach to hotel storytelling
My work is built around restraint: fewer movements, intentional framing, and a pace defined by place.
Philosophy
Process
Calm production. Minimal footprint.
I work quietly, with natural light, and with respect to the guest experience. A project begins with understanding the property, and ends with imagery that feels timeless and true.
Method
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Films
Headline films add atmosphere and intrigue - a cinematic opening note that headlines a website and anchors ad campaigns. It is designed to evoke mystique. You will see increased retention and invites the viewer to explore further.
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Stills
Stills are your anchor. They hold the tone long after the film ends. They’re composed to feel lived-in, textured, atmospheric, and real. These are not sterile room shots, but frames that reflect light, detail, and presence. Used across websites, press, and social, they give dimension to a property.
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Socials
Your first impression. Short content that draws attention without diluting the tone. These carry eyes toward the deeper work: the films, the stills, the story. They don’t chase trends - they extend the brand. Their purpose isn’t to explain, but to spark - to make people stop, and then step further in.
FAQs
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The goals and intentions of all clients vary - all packages need to be custom built based off a call & complete understanding of the direction you’re headed. Most often deliverables in the form of a Film, Stills and footage library of individual clips (often used by marketing teams for social content) give the most value per spend .
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Yes - Based in Canada but work globally. Recently collaborations in East Africa and the Atlantic coast.
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Variable based on needs, seasons and availability. Pre production averages about 3 weeks, a week for travel and filming, and a 3-4 week post production window. Preferred notice is prior to film days is 4+ weeks. Let’s talk about it.
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Deliverables have full brand usage. Web, social, press, and paid advertising are all included in the price for 3 years from delivery.
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If you’re reading this, there’s your proof - the strategy you’re reading, watching, and feeling right now - is what we offer to iconic properties. If you’re still exploring, browsing, and want to know more, my work is doing it’s job.